While the old saying “Customers are always
right” might not be totally applicable in all situations, any business that is established
with the intention of making at least a survival profit must always keep it in
mind that their businesses are established with the sole aim of pleasing
customers. You are in business to serve the needs of your customers and how
well you are able to serve these needs goes a long way in determining whether
or not your business will survive the competitive nature of the market.
Customers being human, it is understandable
that you might not be able to tick all the boxes required to fully satisfy all
customers (except you don’t intend to stay in business for long) at all times. Regardless
of your limited budget or any other situation, you shouldn’t attempt to compromise
on the quality of your products at any point in time. Customers might be
willing to endure a not so good customer support team, late delivery of service
or a gradual increase in the price of your products, but the majority of them
will not think twice about dumping your products the moment they discover that the
quality has been watered.
Of course, this does not imply that attending
to the other needs (quality customer service, timely delivery where appropriate
and many others) of customers is not crucial for business survival. Rather, in
a situation where you will have to rank customers’ needs based on their
significance level, offering quality products should always top the list.
Here are a few reasons why you should always
prioritize customers need for quality products over any other needs:
- It’s the easiest way to earn customers’ trust: In an increasingly competitive
market where competitors are willing to take the extra risk in an attempt to out-do each other and have more customers, consistently producing quality-laden outputs will undoubtedly carve a reputation for you in the market and bring you more profits in the long run.
- You have one less problem to worry about: Business transactions are not expected to be smooth as one or two problems will almost always arise. However, by focusing on quality outputs alone, you would have drastically reduced the rate at which your product will be returned for poor quality. As a result, your customer support team are availed with the opportunity to focus more on enquiries and requests (which are obviously good for business).
- Quality product market itself: Recommendations from friends and families (especially existing users of that product) carries more weight in the ears of a potential buyer than any other modern marketing gimmicks available. By offering quality products/services to your customers, you invariably place your customers in a position to market your products for you. As we all know, no an advertisement is as convincing to potential buyers than the testimonial of an existing user.
From the above, we could easily see that while
prioritizing customers’ needs for quality products seems like a mission to
serve the customers, it is not entirely true. Offering quality products/services
benefit the seller more than the buyer by a wide margin.
At Stevenchuks, not only do we understand the
significance of offering quality products to customers at all times, but we
also value the other needs of customers. Patronize us today and be exposed to a
wide array of quality-laden products produced under the best environment.